Treatment
Feb 22-24, 2025
Hilton LivSmart
Thank you for considering me for this project.
As a commercial and interiors photographer based in Nashville, I partner with high end brands globally to make imagery that is authentic, beautiful and speaks to their message clearly with ease.
At the heart of my work, I want it to feel real and connecting. The little voice inside that recognizes a similar feeling, an expression or a daily ritual - “I see myself in this” — and specifically for Hilton LivSmart, “This looks like my everyday. I could stay there and feel warm and comforted, like at home.” My hope is that you see that in my work and in my vision for this campaign.
KEY OBJECTIVES
Showcase the approachable and beautiful experience of a stay at Hilton LivSmart.
APPROACH — OUR CONCEPT
Treasure your everyday routine, even away from home.
Our main objective in this lifestyle campaign is to make imagery that shows our targeted demographic fully living their lives in these warm and beautiful spaces. Everyday tasks like early morning work outs, breakfast before work, midday grocery runs, coming home from the office to put on sweats as the sun goes down and finally eating GrubHub on the couch — these are the familiar everyday joys that you can find in any Hilton LivSmart stay.
Through direct compositions and warm, clean lighting, we plan to tell the story of a full day through our cast in morning, afternoon and evening scenes in these spaces. From more direct, early morning light streaming in from windows illuminating the sun just rising flows into a soft, midday gentle fill in the afternoon. Evening will bring more of a twilight, dusky glow from interior lamps inside the suite — warm, and inviting, cozy and approachable.
Details and amenities of the suite will be highlighted by our cast as they —
Head to the gym in workout clothes.
Make coffee or toast before work.
Put laundry away in the closet.
Place a haul of groceries into a full size fridge.
Watch TV at night from the bed while their partner does some final late night work on their laptop at the table nearby.
Small things like loading the dishwasher or heating up a takeout order in the microwave will remind our audience that these stays really can feel like home.
In capturing a day in the lives of our cast, we will show the approachability, consistency and beauty of a Hilton LivSmart stay.
Treatment
HILTON LIVSMART
Visual Approach
01 Lighting
We will emulate natural light by lighting above and through the staging set windows and will reset (3) times for morning sun to midday fill and evening coziness. We strive to illuminate natural skin tones in the cast, highlighting their ethnicities and various ages to speak to Hilton LivSmart’s target audience.
02 Composition
Images will be in simple yet striking compositions, letting the space and the cast shine as the focus.
03 Mood: Joyful & Approachable
To create the right feel, the suite will be brightly lit and warm with touches of saturation in props (possibly vases, flowers, mugs, other home accessories) to be scattered throughout. Poses and facial expressions from the cast will be as natural as possible, feeling unstaged and authentic as they interact with various everyday tasks in the Hilton LivSmart suites.
TALENT
Meet the Cast
Our cast is made up of three individuals and one couple. Comfort and candidness here is key, with natural and warm expressions across the board. No forced, “too happy/stock-photography” smiles, here.
Julia
HISPANIC FEMALE, MID-30s;
VISITING FAMILY & FRIENDS
Julia works in the medical field. She alludes to a gym off-premises by showing her in workout clothes heading out the door in the morning, and then back home in scrubs as she makes toast before her shift. At night she wears comfortable sweats as she eats GrubHub on the couch (and later works on her laptop across from Derrick, who watches TV).
Derreck
BLACK FEMALE, MID-30s;
TRAVELING FOR WORK & PLAY
Derrek shows us the side of the individual who would be in the suite for an extended corporate work trip — wardrobe for him is business attire as he makes his Keruig coffee in the morning and then more cozy, comfortable clothes as he loads the dishwasher later in the day.
Ryan
WHITE MALE, MID-30s;
VISITING FAMILY & FRIENDS
Ryan is our single male whose wardrobe is casual and everyday as he puts away groceries and laundry in the suite — possibly showing what a Saturday at Hilton LivSmart can look like (just like home).
LOCATION
Hilton LivSmart Staging — Nashville, Tenn.
A session with a tech scout before the shoot will help us understand how to light and navigate the suite before shoot day, and will let us be as efficient as possible to accomplish all the ten planned shots, and beyond.
SCOPE & INVESTMENT SUMMARY
2 Full Day Shoots
$8,000 INCLUDES
Nicola Harger as Photographer & Director; Creative Direction for 8 hours
Talent
$X INCLUDES
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2 Photo Assistants
$2,000 INCLUDES
Trusted Photo Assistants & Team
Stylist
$X INCLUDES
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Usage
INCLUDES
Web Usage — www.website.com
Small Scale Print Usage
Final Deliverables
INCLUDES
30-50 Final JPEG deliverables
Color Correction
1 Round Feedback Revisions
Total Est. Investment — $10,000
Final billing to reflect actual, not estimated expenses. Actual amounts are subject to normal trade balance of 10%. This estimate is valid for 30 days from date of issue.
Please note that any variations from the approved shot list must be discussed and negotiated before the job is awarded. Estimate is based on layouts provided and does not allow for any additional versions, set-ups or major prop changes without added scope.
NEXT STEPS
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TERMS & CONDITIONS
Payment Terms
No sequential liability is accepted.
50% upon award, 50% upon completion/delivery.
A payment schedule is created for clear due dates for CLIENT for each project phase.
Purchase order/contract is required prior to start the production.
The first invoice is due upon receipt for project to begin. Future invoice payment is due within 30 days of receipt of invoice. A 5% late fee of the invoiced balance will be billed for late payment. Any advances or partial payment shall be indicated in a payment schedule provided upon project commitment and contract signing.
Estimates
The fees provided above are good faith estimates based upon information gathered to date. Changes in the scope of the project may necessitate additional fees, which will be shown on invoices. The CLIENT’S approval shall be obtained for increases in scope with a clearly written change order. Sales Tax: The CLIENT shall be responsible for the payment of sales tax, if any such tax if due.
Revisions & Approval Processes
Scope is noted to include the number of options presented and rounds of revisions included. Additional revisions beyond scope will incur a Change Order with adjusted SOW cost. Hourly revisions charged at a rate of $X/hr to be billed to CLIENT.
Grant of Rights
Rights licensed upon full payment of invoice and subject to terms and conditions as outlined in contract.
Default in Payment
CLIENT shall assume responsibility for all collection and legal fees necessitated by default in payment.